Swain is Chicago native, mostly known as Swaintheory, a multi-disciplinarian. Swaintheory found one of his fashion niches in patchwork – a rural Japanese practice that originated in the early twentieth-century. Every pair of customized jeans tells a story – each sign of distress contributes to the character of the clothing. Similarly, every experience, whether positive or negative, makes up who we are as individuals. Without Alex’s near-death experience, he wouldn’t be where he is today.